Problem Page Conventions

Conventions and style features of problem pages:

• Aimed at women – colours and font; font is often soft
• Q & A: most questions are set out in this way, a large Q and A distinguishing the difference between to make it clearer to the reader
•  Uses loud question titles to entice the reader e.g. “Has Dad gone too far?”
• Title: Usually involves the words “Dear ____” or “Ask ____”
• Often include a piece of information on the page, such a fact about health unrelated from the topics spoken about
• Colour scheme: the colour scheme usually includes pink and other soft colours to represent femininity and to for comfort purposes
•  Normally has a slogan: Such as ‘Having problems with your nearest and dearest?’ or ‘Got a problem to share?’, although often it may be ‘_________ answers your questions
• Often there are images of distressed looking women/families or an image relating to the topics
•  Normally includes a picture of the person answering questions
• Often has celebrity references to attract and encourage the reader